Top Local SEO Myths

Zach Pokudov -

So, right now you know what trends to look for in 2022. However, what are the local SEO myths that are still being intact in 2022? Let’s shatter some of them.

  1. Keywords in your GBP description help you rank for these keywords. It never actually worked, so just don’t try it.
  2. Include important keywords in your review responses to help you rank. Keywords in your responses are not as important as keywords in reviews left by customers, as everyone loves genuine feedback. If you’re curious to know how to get these types of reviews from your customers, we recommend you to check this article by Greg Gifford.
  3. Setting up your service area. For instance, if you have a delivery business, that’s great to let your customers know, if their orders will be delivered in time. However, it wouldn’t help you rank.
  4. Using a call tracking number on your Google Business Profile listing is bad for SEO. That used to be true like 10 years. However, Google algorithms evolved, and nowadays if you also include your local number as an alternate one you should be all set.
  5. Purchasing Ads. That’s reasonable if you want to purchase ads to attract new customers. However, that’s not reasonable to purchase ads in order to get a higher ranking. If you want to know more about it, we recommend you to read an article by Search Engine Journal.
  6. Geotagging images will help you rank. Geotagging is the process of adding latitude and longitude tags to an image. That has been around for a long period of time, but it hasn’t been proven right. Way more important is to have high-quality photos, as it’s considered a huge conversion factor. You can check a Sterling Sky article for more information.
  7. Ranking for a specific query is the number one goal for SEO. Ranking is not the point of SEO, the point of SEO is to get you more traffic and more leads. So, you better adjust the right success metrics.


Now you got all Local SEO trends in 2022 as well as got some Local SEO myths shattered. Follow our blog, if you’d like to read more articles on Local Search and Local Marketing.