Tele2 & Geojet: Case Study

Zach Pokudov -

Geojet works with a number of different multi-location companies and enterprises and we would like to share with you some of our cases, so you can take a look at how we’re solving real-life problems. Our next case will be with Tele2.

Intro

In 2021 Tele2 CIS started paying significant attention to its presence on online maps and review services. With more than 3500 locations they didn’t have a platform to manage information about them and work with reviews. That led to the following problems: lots of already existing company profiles had inappropriate digital presence, they were having incomplete or incorrect data, contact details were missing, most of the profiles were unclaimed or even claimed by different people. Moreover, some of the existing company profiles were not present in the digital world at all.

Tele2 CIS perfectly understood that digital customer experience is becoming more and more important, which was also highlighted in their corporate communication strategy. Thus, to manage their online presence and work with customer reviews they were interested in a certain solution. That’s how the partnership with Geojet has begun.

The Problem

Tele2 & Geojet set up certain goals:

  • The data accuracy across all locations should be 90%. Prior to the start of work it was only 65%
  • Completeness of the business profile should be adjusted accordingly
  • Establish a platform to work with reviews
  • Increase conversions from local search and online maps to action

The Solution

With Geojet the data accuracy was elevated to 97,6% and the completeness of information was adjusted accordingly. That has been done on 20+ online maps and review services: Google Maps, Apple Maps, Yandex Maps and 2GIS (used mostly in CIS), and a few others. Furthermore, Tele2 started actively working with reviews in these channels.

To analyze customer feedback in more depth the semantic analysis has been done, which allowed Tele2 to grasp what are the most common positive and negative phrases that are being said by customers. That allowed company to understand which parts of customer journey still should be improved. Moreover, a local competitors' map has been created, which gave Tele2 more market insights to act upon.

All of that led to:

  • x2 increase in site visits from local search
  • x2 increase in created routes on online maps
  • 22.84% conversion from views to actions
  • 40% increase in replied reviews
  • An average response time was significantly reduced

Would you like to get the same results for your business? Contact our team to find out how we could help you.