Geojet works with a number of different multi-location companies and enterprises and we would like to share with you some of our cases, so you can take a look at how we’re solving real-life problems. Our next case will be with retail company Billa.
Intro
In 2021 Billa started paying significant attention to its presence on online maps and review services. With their 163 stores, they were looking for a provider that could help them to work with a growing local search channel. Without a platform to manage online maps and review services they had a typical set of problems: some profiles were unclaimed and some were missing crucial information. Moreover, they haven’t been working with reviews in this channel.
Billa understood the potential of local search for its overall digital presence. Moreover, Billa was interested not only in managing its online presence and working with reviews but also in outplaying their competitors and checking how they are working with online maps and review services. Our platform satisfied all of the above-mentioned requests and that’s how our partnership began.
The Problem
Billa & Geojet set up certain goals:
- The data accuracy across all locations should be 90%. Prior to the start of work it was only 65%
- Analyze the most relevant competitors
- Set up consistent work with reviews and customer feedback
- Increase conversions from local search and online maps to action
The Solution
With Geojet the data accuracy was elevated to 99%.. That has been done on 20+ online maps and review services: Google Maps, Apple Maps, Yandex Maps, 2GIS (used mostly in CIS), and a few others. Moreover, work with reviews has been set up as well. In order to set up work with reviews 186000 reviews of all business, locations have been collected and analyzed.
Moreover, a detailed competitive analysis has been done as well. We’ve prepared a periodic report of ratings and reviews of more than 400 local competitors based on distance - 2 kilometers from each Billa’s store. In addition to that, a detailed analysis of 265000 reviews of 6 frequently seen local competitors has been done. All of these allowed Billa significantly improved its online presence, establish an additional channel to communicate with customers, analyze competition and get market insights to further improve its digital strategy.
All of that led to:
- 52% increase in discovery searches
- 37% increase in created routes
- 21% increase in site visits
- 451 000 reviews has been analyzed
Would you like to get the same results for your business? Contact our team to find out how we could help you.
